First thing first, don’t panic if your site gets penalized by Google just sit back relax have a cup of coffee of two and then start thinking what should be done now. Yeah, it’s a setback that all your hard work is gone just like that, all those ranking all those traffic, online presence is dead now but panicking will not lead you anywhere, it will even make situation worse.
If you wish to track Bing Adcenter traffic in Google Analytic it is not ready and possible by default. You have to make some changes which is explained below. In order to track your Adcenter data in Google Analytics you’ll have to tag your URL with Google URL Builder and have to insert this URL at destination URL in ad center ads text.
There’s no doubt that Google analytics is one of the best and free tool to interpret data of your website. Google adwords gives you data related and restricted to clicks only, but what happened after that click is recorded by Google Analytics.
Google has announced a new Panda refresh on 24th Jan 2013 which we can name as v24 i guess. This 24th update has impacted 1.2% of English queries according to Google. Looking at trends it seems like Google is now rolling out Panda updates in every 3-4 weeks or so, which i think is going to be more frequent in coming days.
Just like CPM, RPM is an abbreviated term too. RPM represents the earning (estimated earnings) you will get for every 1000 impression. Both CPM and RPM is similar but CPM is usually measured by advertiser and RPM by publisher. Where CPM is the cost of ads for 1000 ad impression to advertiser, RPM is the revenue for publisher from 1000 impressions.