Links, along with keywords, form the blood that flows in the vessels of the internet. Whenever you read articles, watch videos, or simply browse the internet, you are clicking links, sometimes more than you can actually keep track of.
From the search engine’s standpoint, links help to sort content and rank it. To a certain extent, this influences the amount of visitors that come to a website. So if you are into online marketing or web designing, structuring links is crucial to the success of your website.
In this article, we will not be talking much about backlinks. Rather, our focus will on practical methods of building internal links.
This is the foundation on which your internal link building strategy will be based. Search engines, especially Google, are enhancing their algorithms by the minute, forcing websites to offer highly focused content. Otherwise, they should forget about coming anywhere near the top 10 spot.
That is why your anchor texts (the words that include the html internal links) should have high relevancy to the pages they direct the users towards. Don’t force internal links in anchor texts that are foreign to what your website is offering. This will confuse both the readers and the search engine robots.
Menus and navigation bars are great ways to build internal links. These can be on the top, bottom, or the side of your website, linking to pages like “About Us”, “Services”, “Contact Us”, and “FAQ”. These internal links html have 2 benefits.
Firstly, they do not look forced and they indicate their landing page clearly. Secondly, they improve the appearance of the website. It will come across as organized, professional, and easy-to-navigate. This will always give you an edge over competitors’ websites that do not focus much on aesthetics.
You can create attractive and intuitive menus with a simple understanding of CSS and HTML. These can match the overall theme of the website as well.
Linking to Onsite Content
Linking should go hand in hand with content creation. You cannot expect to create a 100 links on a 5 page website that has little or no content to read. Linking to onsite content especially works on blog websites. When publishing a new post, you can write something like “In our previous article, we discussed….” and place the internal link to that article in the anchor text.
Such links will look natural. You can go one step ahead and reference the same article at the end of your latest post under “Also read:….”. When you do this, the visitors are more likely to stay on your website even after reading the article.
Offering promotional content is attractive in itself, but you can use it to build more internal links. To start off, you can create a separate page titled something “Promotions & Discounts”. Moreover, you can also have a small section that appears on every page like a pop-up screen. Visitors will notice this immediately as they come to your site, and they are most likely to click on promotional deals. They will not just like you for offering such discounts, but also for the fact that you have made it easy for them to find such deals.
Using Title Tags in Internal Links
Finally, when you are putting up a html internal link, it is better to add a title tag as well. For instance, you can have something like this:
<a href=”http://www.mysite.com” title=”learn more about my keyword”>my keyword</a>
The benefit of such links is that the users can hover their cursor over them and get a sort of summary of what the landing page is all about. They can then decide whether it is worth following or not. Such links avoid the “in your face” approach where visitors are forced to click on a link whether it is relevant to them or not.
You can also read about Natural Link Building at Semrush.com blog